BVTV B2B-Sales & Marketing Today – Ep 1: Paul Cash on telling stories in B2B marketing 

BVTV B2B-Sales & Marketing Today – Ep 1: Paul Cash on telling stories in B2B marketing

Why should B2B marketing mean bombarding customers with fees, speeds and functionalities?  

In episode one of this podcast series, Paul Cash and host Malcolm Gallagher examine how B2B marketers can use storytelling and emotion to build trust with customers and deliver it to scale via digital content.  

Listen to the full episode to learn more about why buyers today are overwhelmed with choices and how to make your brand stand out: https://www.youtube.com/watch?v=EfkTcGLCAGo  

Back