BVTV B2B-Sales & Marketing Today – Ep 2: Paul Cash on what makes a good brand story

BVTV B2B-Sales & Marketing Today – Ep 2: Paul Cash on what makes a good brand story

In the second episode of BVTV with Malcolm Gallagher, Paul Cash outlines the narrative arc of a good brand story and how to create one that is both authentic and impactful.    

Listen to the episode here to learn more about the nuances of storytelling and imagination in business: https://www.youtube.com/watch?v=n5_abq_1M1Q  

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