BVTV B2B-Sales & Marketing Today – Ep 3: Paul Cash on the role of company purpose
Paul Cash joins host Malcolm Gallagher to share his thinking on how companies find their purpose and their “why”.
But it’s not enough just to claim you have a purpose. Paul Cash discusses his idea of purpose in action, one of his five pillars of humanizing B2B, and the challenge of bringing your purpose to life.
Listen to the final episode here: https://www.youtube.com/watch?v=-8oHHWqB-H0