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Sep 15, 2021

How and Why Empathy and Vulnerability are Critical to your Sales Success

Join David Masover and James Trezona as they discuss, B2B sales advice, active listening and much more on this week’s Driving B2B Sales Revenue Podcast.

For more information on Humanizing B2B and B2B storytelling, why not check out www.roosterpunk.com.

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Comments

This book is an indispensable guide for standing out right now in a crowded B2B world. Cash shines the light on the inconvenient truth, that in our quest for short term gains, we’ve lost sight of how to create brands that capture hearts and minds over the long haul. A must read.

Nick Ashmore, VP of Marketing at ResponseTap
5 out of 5 stars Nick Ashmore, VP of Marketing at ResponseTap

This is a book that breaks down the barriers of brand building in B2B. For brand and lead generation marketers this is a must read. It’s bold, informative and makes a compelling case that brand is demand. Humanizing B2B is the only way to go.

Mark Bogaerts, Director Brand & Sponsorship Europe/UK at Tata Consultancy Services
4 out of 5 stars Mark Bogaerts, Director Brand & Sponsorship Europe/UK at Tata Consultancy Services

Humanizing B2B is a rallying cry and essential reading for ambitious B2B marketers eager to transform their careers. It is a refreshing, inspiring and passionate tour de force of why emotion and storytelling must be placed at the heart of a business’s brand and sales proposition.

Luke Lang, Co-founder and CMO at Crowdcube
4 out of 5 stars Luke Lang, Co-founder and CMO at Crowdcube

Paul Cash is the Jamie Oliver of B2B Marketing. His ideas, passion and enthusiasm are infectious. There is something tasty in this book for everyone. Go ahead and feed your soul.

Joel Harrison, Co-founder and Editor-in-chief at B2B Marketing
5 out of 5 stars Joel Harrison, Co-founder and Editor-in-chief at B2B Marketing

I really like how this book looks at the topic from different angles, including ‘chemistry’, literally! Plenty of real-life stories and meaningful advice. Clear messages to marketing: remember, the customer is a person like you, not a lead, a contact or a persona. And to the CEO/CFO: Being human is profitable.

Jan Gladziejewski, Senior Marketer
4 out of 5 stars Jan Gladziejewski, Senior Marketer

This book is packed with brilliant ideas, examples of great work and a new philosophy for B2B marketing that could be career-defining for the next generation of marketers.

Kath Easthope, VP Global Marketing at Phrasee
4 out of 5 stars Kath Easthope, VP Global Marketing at Phrasee
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If you’d like to get in touch with Paul and James about brand, marketing or storytelling projects, speaking at events or helping to run training workshops, then feel free to drop us an email or give us a call.

Alternatively, you can find more on #HumanizingB2B and B2B storytelling on the Rooster Punk website.

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