Resources

Oct 12, 2022

A podcast with Christine Russo: How B2B marketing is changing and the new mission of B2B marketers.

Paul Cash talks to Christine Russo, from RCCA about the change in the tide of B2B marketing, and his mission to evolve B2B marketing to be more creative and to…

Jun 6, 2022

BVTV B2B-Sales & Marketing Today – Ep 3: Paul Cash on the role of company purpose

BVTV B2B-Sales & Marketing Today – Ep 3: Paul Cash on the role of company purpose Paul Cash joins host Malcolm Gallagher to share his thinking on…

Jun 6, 2022

BVTV B2B-Sales & Marketing Today – Ep 2: Paul Cash on what makes a good brand story

BVTV B2B-Sales & Marketing Today – Ep 2: Paul Cash on what makes a good brand story In the second episode of BVTV with Malcolm Gallagher, Paul…

Jun 6, 2022

BVTV B2B-Sales & Marketing Today – Ep 1: Paul Cash on telling stories in B2B marketing

BVTV B2B-Sales & Marketing Today – Ep 1: Paul Cash on telling stories in B2B marketing Why should B2B marketing mean bombarding customers with fees, speeds and…

Jun 6, 2022

The Business Creators Radio Show: Paul Cash on how to create a connection between your brand and your B2B customer

The Business Creators Radio Show Listen to Paul Cash on The Business Creators: Radio Show with host Adam Hommey explaining how to create a connection between your…

Jun 6, 2022

School for Startups Radio: the role of emotion in B2B marketing with Paul Cash

School for Startups Radio Paul Cash, CEO of Rooster Punk, joins School for Startups Radio with host Jim Beach to discuss the evolution of B2B marketing, how…

Sep 15, 2021

The Project Future Podcast: Paul Cash on Adding Sugar to the B2B Cake

How can you humanize your marketing? Rob Kerr’s guest in Episode 37 of The Project Future Podcast is Paul Cash, a creative entrepreneur on a…

Sep 15, 2021

Death of the Corporate Video Podcast: How to humanize B2B with Paul Cash

Paul Cash joins the Death to the Corporate Video Podcast team to share how B2B marketing lost its humanity, and what can we do to bring it…

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Comments

This book is an indispensable guide for standing out right now in a crowded B2B world. Cash shines the light on the inconvenient truth, that in our quest for short term gains, we’ve lost sight of how to create brands that capture hearts and minds over the long haul. A must read.

5 out of 5 stars Nick Ashmore, VP of Marketing at ResponseTap

This is a book that breaks down the barriers of brand building in B2B. For brand and lead generation marketers this is a must read. It’s bold, informative and makes a compelling case that brand is demand. Humanizing B2B is the only way to go.

4 out of 5 stars Mark Bogaerts, Director Brand & Sponsorship Europe/UK at Tata Consultancy Services

Humanizing B2B is a rallying cry and essential reading for ambitious B2B marketers eager to transform their careers. It is a refreshing, inspiring and passionate tour de force of why emotion and storytelling must be placed at the heart of a business’s brand and sales proposition.

4 out of 5 stars Luke Lang, Co-founder and CMO at Crowdcube

Paul Cash is the Jamie Oliver of B2B Marketing. His ideas, passion and enthusiasm are infectious. There is something tasty in this book for everyone. Go ahead and feed your soul.

5 out of 5 stars Joel Harrison, Co-founder and Editor-in-chief at B2B Marketing

I really like how this book looks at the topic from different angles, including ‘chemistry’, literally! Plenty of real-life stories and meaningful advice. Clear messages to marketing: remember, the customer is a person like you, not a lead, a contact or a persona. And to the CEO/CFO: Being human is profitable.

4 out of 5 stars Jan Gladziejewski, Senior Marketer

This book is packed with brilliant ideas, examples of great work and a new philosophy for B2B marketing that could be career-defining for the next generation of marketers.

4 out of 5 stars Kath Easthope, VP Global Marketing at Phrasee

#HumanizingB2B