Resources

The Project Future Podcast: Paul Cash on Adding Sugar to the B2B Cake

The Project Future Podcast: Paul Cash on Adding Sugar to the B2B Cake

How can you humanize your marketing? Rob Kerr’s guest in Episode 37 of The Project Future Podcast is Paul Cash, a creative entrepreneur on a…

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Death of the Corporate Video Podcast: How to humanize B2B with Paul Cash

Death of the Corporate Video Podcast: How to humanize B2B with Paul Cash

Paul Cash joins the Death to the Corporate Video Podcast team to share how B2B marketing lost its humanity, and what can we do to bring it…

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How and Why Empathy and Vulnerability are Critical to your Sales Success

How and Why Empathy and Vulnerability are Critical to your Sales Success

Join David Masover and James Trezona as they discuss, B2B sales advice, active listening and much more on this week’s Driving B2B Sales Revenue Podcast.

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CEO Sales Insights – Does Sales Training Work?

CEO Sales Insights – Does Sales Training Work?

James Trezona, Chief Rooster here at Rooster Punk appears on ‘CEO Sales Insights’ to speak about his successful career and explains which tech brands inspired him. James also explores the…

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Joy Abdullah and Paul Cash – The Power of Humanizing B2B

Joy and Paul

Gemma Huckle is joined by the CEO of Rooster Punk, Paul Cash and Joy Abdullah, who is the founder of Humanizing Business. Joy’s core mission is to showcase his interest…

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Humanizing B2B – are you in?

Humanizing B2B – are you in?

B2B Marketing hosted a webinar between Paul Cash and Joel Harrison, discussing hot topics within the industry. Paul uses this opportunity to talk about his philosophy surrounding…

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How to Humanize your B2B Marketing Strategy

Teaching

Customers aren’t rational in their decision making – in fact, they’re the opposite; they buy on emotion and justify with fact. It’s this illogical, but human part of B2B that’s…

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The New Truth of B2B Marketing

Article

Most companies in the B2B world suffer from a delusion: Buyers make decisions in a rational, logical and economic way. That’s why B2B marketing is a slew of campaigns, that…

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