Resources

How Neuroscience Drives Empathetic Marketing

Neuroscience Marketing

James Trezona, MD of storytelling agency Rooster Punk, breaks down the chemicals and processes involved when the human brain responds to marketing initiatives. He explains how human beings are…

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BBC Radio Bristol – Humanizing B2B

BBC Radio Bristol

James Trezona, local bristol entrepreneur and co-author of Humanizing B2B spoke on BBC Radio Bristol. James talks about a range of interesting topics, from his personal life to…

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Humanizing B2B for Stand-out Marketing

Humanizing B2B for Stand-out Marketing

James Trezona (Co-author of Humanizing B2B) has teamed up with Dr Simon Kelly and Stacey Danhiser (Authors of Stand Out Marketing) to discuss the philosophies behind their respective…

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HUMANIZING B2B: The new truth in marketing that will transform your sales

HUMANIZING B2B: The new truth in marketing that will transform your sales

There’s a new truth in B2B marketing: if you want to move products, you need to move minds.  Most companies suffer from a delusion, and it’s this: that buyers always make decisions in…

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