A podcast with Christine Russo: How B2B marketing is changing and the new mission of B2B marketers.

Paul Cash talks to Christine Russo, from RCCA about the change in the tide of B2B marketing, and his mission to evolve B2B marketing to be more creative and to build brand loyalty and lean less towards lead-gen and short-term tactical approaches. Ultimately, the goal is to move hearts and minds – to tap into emotion.

Listen to the full podcast here: