Marketing to the CFO: the way back to VALUE for marketers

‘Most marketers realize the customer is their most important audience. However, many marketers seem to have forgotten about a second — almost equally important — audience: their CFO.’

Collaboration between CFO’s and Marketers is a key ingredient to creating successful marketing strategies.

The B2B Institute has produced a downloadable report outlining ‘The way back to value for marketers‘.

Read the full report here.