Resources

CEO Sales Insights – Does Sales Training Work?

CEO Sales Insights – Does Sales Training Work?

James Trezona, Chief Rooster here at Rooster Punk appears on ‘CEO Sales Insights’ to speak about his successful career and explains which tech brands inspired him. James also explores the…

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Joy Abdullah and Paul Cash – The Power of Humanizing B2B

Joy and Paul

Gemma Huckle is joined by the CEO of Rooster Punk, Paul Cash and Joy Abdullah, who is the founder of Humanizing Business. Joy’s core mission is to showcase his interest…

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Humanizing B2B – are you in?

Humanizing B2B – are you in?

B2B Marketing hosted a webinar between Paul Cash and Joel Harrison, discussing hot topics within the industry. Paul uses this opportunity to talk about his philosophy surrounding…

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How to Humanize your B2B Marketing Strategy

Teaching

Customers aren’t rational in their decision making – in fact, they’re the opposite; they buy on emotion and justify with fact. It’s this illogical, but human part of B2B that’s…

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The New Truth of B2B Marketing

Article

Most companies in the B2B world suffer from a delusion: Buyers make decisions in a rational, logical and economic way. That’s why B2B marketing is a slew of campaigns, that…

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How Neuroscience Drives Empathetic Marketing

Neuroscience Marketing

James Trezona, MD of storytelling agency Rooster Punk, breaks down the chemicals and processes involved when the human brain responds to marketing initiatives. He explains how human beings are…

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BBC Radio Bristol – Humanizing B2B

BBC Radio Bristol

James Trezona, local bristol entrepreneur and co-author of Humanizing B2B spoke on BBC Radio Bristol. James talks about a range of interesting topics, from his personal life to…

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Humanizing B2B for Stand-out Marketing

Humanizing B2B for Stand-out Marketing

James Trezona (Co-author of Humanizing B2B) has teamed up with Dr Simon Kelly and Stacey Danhiser (Authors of Stand Out Marketing) to discuss the philosophies behind their respective…

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