Resources

How Neuroscience Drives Empathetic Marketing

Neuroscience Marketing

James Trezona, MD of storytelling agency Rooster Punk, breaks down the chemicals and processes involved when the human brain responds to marketing initiatives. He explains how human beings are…

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BBC Radio Bristol – Humanizing B2B

BBC Radio Bristol

James Trezona, local bristol entrepreneur and co-author of Humanizing B2B spoke on BBC Radio Bristol. James talks about a range of interesting topics, from his personal life to…

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Humanizing B2B for Stand-out Marketing

Humanizing B2B for Stand-out Marketing

James Trezona (Co-author of Humanizing B2B) has teamed up with Dr Simon Kelly and Stacey Danhiser (Authors of Stand Out Marketing) to discuss the philosophies behind their respective…

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HUMANIZING B2B: The new truth in marketing that will transform your sales

HUMANIZING B2B: The new truth in marketing that will transform your sales

There’s a new truth in B2B marketing: if you want to move products, you need to move minds.  Most companies suffer from a delusion, and it’s this: that buyers always make decisions in…

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WWL – Storytelling – Thoughts on How to Sell Stories

WWL – Storytelling – Thoughts on How to Sell Stories

We hear from Paul Cash, Rooster Punk front-man and all-round B2B marketing star. He shares thoughts on what storytelling means for brands and why B2B should see right now…

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The Business Marketing Club Podcast – Episode 79

The Business Marketing Club Podcast – Episode 79

Paul Cash joins in on discussions around B2B marketing and the challenges it faces. The Business Marketing Club present an interesting podcast for B2B marketers looking to challenge preconceptions…

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The Magical Science of Storytelling

The Magical Science of Storytelling

 David JP Phillips – TedxStockholm Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling…

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Humanizing B2B – Podcast

Humanizing B2B – Podcast

h Paul Cash, James Trezona and Gemma Huckle present the official Humanizing B2B Podcast. Here they discuss the ideology behind Humanizing B2B, as well as the…

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