Resources
How and Why Empathy and Vulnerability are Critical to your Sales Success

Join David Masover and James Trezona as they discuss, B2B sales advice, active listening and much more on this week’s Driving B2B Sales Revenue Podcast.
Read moreCEO Sales Insights – Does Sales Training Work?

James Trezona, Chief Rooster here at Rooster Punk appears on ‘CEO Sales Insights’ to speak about his successful career and explains which tech brands inspired him. James also explores the…
Read moreJoy Abdullah and Paul Cash – The Power of Humanizing B2B

Gemma Huckle is joined by the CEO of Rooster Punk, Paul Cash and Joy Abdullah, who is the founder of Humanizing Business. Joy’s core mission is to showcase his interest…
Read moreHumanizing B2B – are you in?

B2B Marketing hosted a webinar between Paul Cash and Joel Harrison, discussing hot topics within the industry. Paul uses this opportunity to talk about his philosophy surrounding…
Read moreHow to Humanize your B2B Marketing Strategy

Customers aren’t rational in their decision making – in fact, they’re the opposite; they buy on emotion and justify with fact. It’s this illogical, but human part of B2B that’s…
Read moreThe New Truth of B2B Marketing

Most companies in the B2B world suffer from a delusion: Buyers make decisions in a rational, logical and economic way. That’s why B2B marketing is a slew of campaigns, that…
Read moreHow Neuroscience Drives Empathetic Marketing

James Trezona, MD of storytelling agency Rooster Punk, breaks down the chemicals and processes involved when the human brain responds to marketing initiatives. He explains how human beings are…
Read moreBBC Radio Bristol – Humanizing B2B

James Trezona, local bristol entrepreneur and co-author of Humanizing B2B spoke on BBC Radio Bristol. James talks about a range of interesting topics, from his personal life to…
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