CEO Sales Insights – Does Sales Training Work?
James Trezona, Chief Rooster here at Rooster Punk appears on ‘CEO Sales Insights’ to speak about his successful career and explains which tech brands inspired him. James also explores the…Read more
Joy Abdullah and Paul Cash – The Power of Humanizing B2B
Gemma Huckle is joined by the CEO of Rooster Punk, Paul Cash and Joy Abdullah, who is the founder of Humanizing Business. Joy’s core mission is to showcase his interest…Read more
Humanizing B2B – are you in?
B2B Marketing hosted a webinar between Paul Cash and Joel Harrison, discussing hot topics within the industry. Paul uses this opportunity to talk about his philosophy surrounding…Read more
How to Humanize your B2B Marketing Strategy
Customers aren’t rational in their decision making – in fact, they’re the opposite; they buy on emotion and justify with fact. It’s this illogical, but human part of B2B that’s…Read more
The New Truth of B2B Marketing
Most companies in the B2B world suffer from a delusion: Buyers make decisions in a rational, logical and economic way. That’s why B2B marketing is a slew of campaigns, that…Read more
How Neuroscience Drives Empathetic Marketing
James Trezona, MD of storytelling agency Rooster Punk, breaks down the chemicals and processes involved when the human brain responds to marketing initiatives. He explains how human beings are…Read more
BBC Radio Bristol – Humanizing B2B
James Trezona, local bristol entrepreneur and co-author of Humanizing B2B spoke on BBC Radio Bristol. James talks about a range of interesting topics, from his personal life to…Read more
Humanizing B2B for Stand-out Marketing
James Trezona (Co-author of Humanizing B2B) has teamed up with Dr Simon Kelly and Stacey Danhiser (Authors of Stand Out Marketing) to discuss the philosophies behind their respective…Read more