The 414: Paul Cash on Humanizing B2B Marketing

This week on THE 414, we talk about embarking on a new approach for selling B2B.  It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through storytelling.

Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it. Paul is an expert at crafting stories around a company or brand to get the attention of target customers, which leads them down a journey of caring about what you do and and how you do it. 

Presented by James Rostance, live from Southampton, UK.