Resources

HUMANIZING B2B: The new truth in marketing that will transform your sales

HUMANIZING B2B: The new truth in marketing that will transform your sales

There’s a new truth in B2B marketing: if you want to move products, you need to move minds.  Most companies suffer from a delusion, and it’s this: that buyers always make decisions in…

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WWL – Storytelling – Thoughts on How to Sell Stories

WWL – Storytelling – Thoughts on How to Sell Stories

We hear from Paul Cash, Rooster Punk front-man and all-round B2B marketing star. He shares thoughts on what storytelling means for brands and why B2B should see right now…

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The Business Marketing Club Podcast – Episode 79

The Business Marketing Club Podcast – Episode 79

Paul Cash joins in on discussions around B2B marketing and the challenges it faces. The Business Marketing Club present an interesting podcast for B2B marketers looking to challenge preconceptions…

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The Magical Science of Storytelling

The Magical Science of Storytelling

 David JP Phillips – TedxStockholm Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling…

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Humanizing B2B – Podcast

Humanizing B2B – Podcast

h Paul Cash, James Trezona and Gemma Huckle present the official Humanizing B2B Podcast. Here they discuss the ideology behind Humanizing B2B, as well as the…

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From Promotion to Emotion: Connecting B2B Customers to Brand

From Promotion to Emotion: Connecting B2B Customers to Brand

This Google article is invaluable to any B2B marketer looking to identify the challenges faced by leaders within the industry. This article aims to analyse typical marketing frameworks to better…

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McKinsey: How to Turn B2B Buyers Into Sales Leads

McKinsey: How to Turn B2B Buyers Into Sales Leads

“Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.“ Marketing can often be seen to have its own individual personality within a business,…

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5 Principles Of Growth In B2B Marketing

5 Principles Of Growth In B2B Marketing

Over the last 20 years, guidelines on the best marketing practices have been firmly cemented within the B2C industry, whereas the B2B industry suffers from neglect and a lack of…

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