Resources
Humanizing B2B for Stand-out Marketing

James Trezona (Co-author of Humanizing B2B) has teamed up with Dr Simon Kelly and Stacey Danhiser (Authors of Stand Out Marketing) to discuss the philosophies behind their respective…
Read moreHUMANIZING B2B: The new truth in marketing that will transform your sales

There’s a new truth in B2B marketing: if you want to move products, you need to move minds. Most companies suffer from a delusion, and it’s this: that buyers always make decisions in…
Read moreWWL – Storytelling – Thoughts on How to Sell Stories

We hear from Paul Cash, Rooster Punk front-man and all-round B2B marketing star. He shares thoughts on what storytelling means for brands and why B2B should see right now…
Read moreThe Business Marketing Club Podcast – Episode 79

Paul Cash joins in on discussions around B2B marketing and the challenges it faces. The Business Marketing Club present an interesting podcast for B2B marketers looking to challenge preconceptions…
Read moreThe Magical Science of Storytelling

David JP Phillips – TedxStockholm Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling…
Read moreHumanizing B2B – Podcast

h Paul Cash, James Trezona and Gemma Huckle present the official Humanizing B2B Podcast. Here they discuss the ideology behind Humanizing B2B, as well as the…
Read moreFrom Promotion to Emotion: Connecting B2B Customers to Brand

This Google article is invaluable to any B2B marketer looking to identify the challenges faced by leaders within the industry. This article aims to analyse typical marketing frameworks to better…
Read moreMcKinsey: How to Turn B2B Buyers Into Sales Leads

“Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.“ Marketing can often be seen to have its own individual personality within a business,…
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